My services.

Driving strategic engagement for companies aiming to build or refine their customer experiences.

In today's data-rich environment, the challenge isn't getting information—it's knowing what to do with it. My marketing services transform data into meaningful connections, fostering customer loyalty and driving growth for companies.

I’ll transform your customer experience with…

Research & Data Assessment

  • Analyzing readily available, company-provided audience segment data

  • Conducting robust customer and market research, including a detailed competitive analysis

  • Thoroughly assessing data collected, resulting in a comprehensive insights report presentation

  • Providing stratgic recommendations for immediate implementation of findings and ongoing strategy enhancement

Lifecycle Campaigns

  • Crafting personalized campaigns informed by a thorough analysis of the customer journey, needs, and pain points

  • Driving increased understanding, engagement, and loyalty through relationship-building strategies rooted in trust and empathy

Brand Development & Positioning

  • Identifying a unique brand strategy, including voice and tone, that positions you effectively within your competitive industry by utilizing research and data assessment

  • Crafting data-driven messaging pillars, a clear positioning statement, and detailed voice and tone guidelines for the team to use as a north star

  • Partnering with creative teams to adjust or revamp creative approaches based on brand strategy and data insights

Customer Journey Development

  • Mapping the complete customer journey and evaluate current customer experiences

  • Pinpointing areas of opportunity, customer pain points, and key questions to enhance service and align with customer needs at every touchpoint

Marketing Persona Creation

  • Putting research analysis into action by creating data-backed personas

  • Identifying ways of empathizing and further understanding these customers based on persona insights

  • Speaking directly to the right audiences with detailed, data-driven personas guiding segmentation, campaign, and messaging development

Marketing Leadership

  • Driving successful execution of complex marketing initiatives across diverse teams, ensuring proactive stakeholder communication and performance transparency

  • Delivering strategic and unique marketing insights, leveraging a robust background and deep industry understanding

  • Cultivating a collaborative and enjoyable(!) work environment

The items listed above are examples of our collaborative capabilities.
Our partnership will be a 'choose your own adventure' approach, guided by your goals, budget, and timeline.

How we’ll work together.

Intake & Assimilation

We'll get clear on what success looks like for you. I'll learn about your goals, audience, and current marketing efforts through collaborative discussion and review of your existing materials. This foundation allows me to spot unique opportunities that will drive our work together.

Data Analysis & Strategic Insight

Your data tells a powerful story—I'll help you understand what it means. I'll analyze your marketing performance and customer behavior patterns, delivering clear, actionable insights and strategic recommendations that help you stand out from competition.

Creation & Implementation

I'll create data-backed deliverables aligned based on the recommendations—from journey maps and marketing campaigns to personalized content strategies. Every solution puts your customer journey at the center, ensuring maximum relevance and impact.

Our partnership be unique and will align with your specific goals.

Measurement & Optimization

We'll implement your strategies, establish KPIs, and track results. You'll receive regular performance reports with optimization recommendations, ensuring your marketing consistently delivers strong ROI and adapts to changing conditions.

Why this work matters.

Those generic marketing messages? They're basically wallpaper. People scroll right past without a second thought. But when companies get strategic with their data and really connect with their audience, magic happens! 🪄

You can stop being just another voice in the conversation and become trusted resources people actually want to hear from. You can come across as experts who genuinely "get it" and build real trust by showing you understand what your customers are all about.

The best part? When you nail this approach, you can deliver exactly what people need—sometimes before they even realize they need it. That creates those awesome "whoa, how did they know?" moments that turn casual customers into loyal fans who keep coming back for more.

85%

According to McKinsey, companies that utilize customer insights outperform peers by 85% in sales growth.

63%

A Gartner survey found that 63% of marketing leaders struggle to deliver personalized experiences to customers.

76%

Research from Salesforce shared that 76% of consumers expect companies to understand their needs & expectations.

3x

Accenture found that companies who use customer data see 3x improvement in ROI on marketing investments.